Ghost kitchens have thrived during COVID-19. In order to mitigate losses, restaurants have come up with new brands that exist entirely online and are only able to be delivered by a food delivery app. Many companies are tapping into what could be a $1 trillion business by the year 2030.

Instead of creating an overwhelming menu with too many options on an app, restaurants are able to split up different sections of their menu into more specialty concepts. If they own multiple brands on a food delivery app, they have more digital real estate and can target a consumer who is looking for a more specific brand. They have also found that selling family-sized meals is more profitable given the delivery app fee. 

We had a sweet time photographing Dave and Buster's new concept, Wing's Out! Check out the project on UberEats, or better yet, order some wings or churros to try them out for yourself.

https://www.ubereats.com/dallas/food-delivery/wings-out-dallas/oFKadE9gRz-na_sAgTRLCw

Go check out more of Rusty's work on his site!