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DENISE GALLAGHER + FARMERS INSURANCE

October 5, 2020


Sometimes an illustration style can have a cross-over appeal. This was the case with the work Denise Gallagher recently created for an internet-based editorial story on home buying.

Denise’s colorful picture book illustrations caught the eye of an art director working with Farmers Insurance. She was interested in commissioning a series of illustrations to accompany a story of a couple who were buying their first home.

The art director’s idea was to use storybook illustrations with a grown up edge to help tell the tale of a young home-buying couple — sharing their joys and fears and ups and downs. It was the story of a rite of passage that just happened to occur during a pandemic.

Denise worked closely with the art director, providing sketches of compositions using imaginative imagery and choosing a sophisticated yet fun color palette. The resulting illustrations — a blend of storybook and editorial styles — helped to perfectly convey the emotional story of the young couple’s unique first home buying experience.

Follow Denise on Instagram to see more of her creativity!

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