Badcock Furniture wanted to engage their customers by visually showcasing how they are a brand that supports clients through all seasons of life. A while back, this project came to life when Ben Vincent took our client's vision to the visual. Ben Vincent brought this concept to life through a live drawing that captured the journey. The project began as a video piece and earned high praise from the CMO, who suggested turning it into a book. The result? A beautifully printed book with 1,000 copies distributed across all locations.
The live drawing and book solidified Badcock Furniture’s narrative of being a lifelong partner to their customers, creating a memorable and engaging storytelling experience.
Ben’s ability to blend live drawing with storytelling elevated the project into a visually compelling narrative. This project demonstrates the power of combining creative talent with strategic storytelling to deepen customer engagement and elevate brand perception.