Taking Spottie to New Heights (or Depths!): Freshly Cooked Creative’s Latest YouTube Ad for Super.com From the first concept sketch to the final frame, Freshly Cooked Creative brought the Underwater Spottie YouTube ad for Super.com to life with energy, precision, and a whole lot of fun. This project was all about pushing animation to new heights (or depths!) to make Spottie shine—literally and figuratively. The Creative Process As with any great animation, the journey began with strong illustration and storytelling . The team at Freshly Cooked Creative worked through multiple concept sketches, refining each frame to ensure Spottie's underwater world felt vibrant and full of life. Bringing those illustrations into motion required expert animation and motion design , balancing fluid movement with engaging visual storytelling. The result? A dynamic, eye-catching ad that captures attention and delivers an unforgettable brand experience. Why Motion Matters In today’s fast-moving digital landscape, motion design plays a crucial role in brand storytelling. A well-executed animated spot doesn’t just entertain—it connects, informs, and engages. With Underwater Spottie , Freshly Cooked Creative crafted an ad that not only highlights the brand but also leaves a lasting impression. Whether it’s a high-energy commercial, a sleek brand animation, or a whimsical character-driven spot, Freshly Cooked Creative thrives on bringing ideas to life through motion . Want to see more? Check out their latest work and let’s bring your next project to life.

Some images don’t just capture food—they capture an experience. For Carl’s Jr.’s El Diablo Burger , the goal wasn’t just to showcase layers of jalapeños, habanero sauce, and melted pepper jack cheese. It was about conveying heat—the kind you can feel before you even take a bite. That’s where Photographer/Director Rusty Hill (some may say, burger master) stepped in, taking the challenge beyond the plate and into the realm of storytelling. Rather than relying on post-production effects to create the burger’s fiery persona, the shoot took a more authentic approach: lighting the jalapeños on fire, capturing the drama in real time. The flames weren’t just an afterthought—they were an extension of the burger’s intensity. The result is a photograph that feels as bold as the flavors themselves. The flicker of flames, the deep shadows, and the natural glow of the embers don’t just highlight the food—they evoke the slow burn of a spice that lingers long after the first bite.