ERICKSON SENIOR LIVING + AMY MIKLER

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ERICKSON SENIOR LIVING + AMY MIKLER

March 25, 2025

Capturing Life’s Best Moments with Amy Mikler

For lifestyle photographer Amy Mikler, people will always be her favorite subjects. Among them, children and seniors hold a special place in her heart. “People will always be my favorite subjects, and kids and seniors are perhaps my two favorite people groups to work with. Possibly because they share some similar characteristics,” she shares. “I never know what they will say, they know how to enjoy life's simple pleasures, and often have a quirky fashion sense. They are also unapologetically honest and learn how to laugh at themselves, which keeps the set fresh and endlessly interesting.”

Having grown up surrounded by vibrant, full-of-life relatives, Amy understands that aging doesn’t mean slowing down. A few years ago, she put this belief into action with a “golden years” test shoot, built around the idea that laughter is a lifelong necessity. The result? A high-energy, joy-filled session where seniors enthusiastically took on cannonballs, dancing, and even water fights. “I’m not sure who laughed more—me or them,” Amy recalls.

In her commissioned work, whether photographing professional talent or real residents for clients like Erickson Living, Amy finds that every shoot is filled with engaging conversations, early arrivals, and the occasional bit of on-set flirting when more than a couple of single seniors are involved. No matter the project, she brings an energy that matches the enthusiasm of those in front of her lens, ensuring that every moment feels as vibrant as the people she captures.

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BEATLES SUNDAY NIGHT + ERIC CASH

March 18, 2025

Weaving History and Storytelling into Every Brushstroke Eric Cash’s work is defined by meticulous attention to detail, a deep understanding of history and culture, and an ability to weave personal narratives into each piece. His art invites viewers to explore rich stories and unique visual experiences, blending technical expertise with a genuine passion for storytelling. With this approach, Eric brings a distinctive and thoughtful style to every project, making him a fantastic resource for original commercial work. The painting Sunday Night (60” x 48 1/2”) captures a typical American family watching the Beatles' first appearance on The Ed Sullivan Show on February 9, 1964. The scene includes a mother, father, two girls (one visiting), and a younger brother, each with distinct characteristics that hint at their roles and reactions to the historic event. The visiting girl is holding a Meet the Beatles album and a Life magazine spread, while the brother is trying to filter out the girls' excitement with his hand over his ear. The father, uninterested, waits for "real talent" to appear, and the mother seems unsure, reflecting the general adult sentiment at the time. The artist draws from personal experience and memories, incorporating items like his mother's sewing basket and grandmother's tension lamp as personal Easter eggs within the painting. The TV guide and props, like Anacin and Kent cigarettes, help tell the dad’s story, with subtle nods to the 1964 cultural context. A Mercury mission headline is included in the background to tie in real-world events from that day.

FRITO LAY + NFL + LINCOLN DURHAM

March 11, 2025

🏈 Bringing the NFL Logo to Life in 3D: Lincoln Durham’s Creative Process 🏈 When TracyLocke, Frito-Lay, and the NFL needed a 3D logo that was both highly textured and fully editable, they knew exactly who to call - Lincoln Durham . His challenge? Take a designed logo and turn it into a dynamic 3D masterpiece that could be easily customized and animated. Lincoln used Cinema 4D and Illustrator to create the logo, building every shape with live extruded vector elements. This meant that adjusting depth, bevels, or even switching to a Spanish version was a breeze. To make the logo pop, Lincoln tapped into Redshift inside Cinema 4D, adding realistic camera bokeh and lens streaks. But the real showstopper? The lightning. Created from vector shapes and textured to act as independent light sources, it gave the logo an electrifying presence. Originally, all the elements were locked within the logo, but Lincoln later split them up for easier positing. This made edits and modifications smoother, ensuring the final product met every creative demand without a hitch. Lincoln’s ability to merge technical precision with creative flair turned this NFL logo into a standout piece. At Those 3 Reps, we’re all about celebrating talent that takes branding to the next level. Need a show-stopping 3D design? Let’s make it happen!

SUPER.COM + FRESHLY COOKED CREATIVE

March 4, 2025

Taking Spottie to New Heights (or Depths!): Freshly Cooked Creative’s Latest YouTube Ad for Super.com From the first concept sketch to the final frame, Freshly Cooked Creative brought the Underwater Spottie YouTube ad for Super.com to life with energy, precision, and a whole lot of fun. This project was all about pushing animation to new heights (or depths!) to make Spottie shine—literally and figuratively. The Creative Process As with any great animation, the journey began with strong illustration and storytelling . The team at Freshly Cooked Creative worked through multiple concept sketches, refining each frame to ensure Spottie's underwater world felt vibrant and full of life. Bringing those illustrations into motion required expert animation and motion design , balancing fluid movement with engaging visual storytelling. The result? A dynamic, eye-catching ad that captures attention and delivers an unforgettable brand experience. Why Motion Matters In today’s fast-moving digital landscape, motion design plays a crucial role in brand storytelling. A well-executed animated spot doesn’t just entertain—it connects, informs, and engages. With Underwater Spottie , Freshly Cooked Creative crafted an ad that not only highlights the brand but also leaves a lasting impression. Whether it’s a high-energy commercial, a sleek brand animation, or a whimsical character-driven spot, Freshly Cooked Creative thrives on bringing ideas to life through motion . Want to see more? Check out their latest work and let’s bring your next project to life.