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FRESHLY COOKED CREATIVE + SUPER
August 21, 2024
Motion Design + Animation Studio
Freshly Cooked Creative created the spot and hero brand illustrations for Super.com.
The travel app Super’s brand style combines photography and hand-drawn illustrations to add a relatable touch to familiar settings. This whimsical approach highlights everyday life in a larger-than-life way, because it's pretty 'Super' when you're in control of your finances.
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Photographer Amy Mikler was kayaking in the bay near her clan’s vacation spot, when she met some local oyster farmers. Their hard work and connection to the water sparked something deeper in Amy's creative mind. That chance encounter brought to life an idea Amy had been nurturing for some time: a project that celebrates The Farm Behind The Food.