AMY MIKLER + THE NRP GROUP

April 3, 2024

When the VP of Marketing from The NRP Group reached out to photographer Amy Mikler about a photoshoot, he let her know that despite having 10s of thousands of units and 15 regional offices, they had never commissioned a shoot before. He shared a creative deck with ideas and concept photos, and had three locations in Austin in mind, but leaned heavily on Amy to craft a shot list and schedule to help tell their story as a nationwide builder and manager of multifamily housing. Fortunately Amy has a lot of experience with clients that need a little extra help pulling off shoots, and takes pleasure in helping create useful images for her clients.

Amy scouted the locations, and made the decision to treat the construction site very differently from the apartment communities. Rather than using talent and having a full crew, she sought the approval of the site foreman to photograph actual workers, as she knew they would lend an authenticity hard to replicate. Not just anyone can pick up a saw or raise framing! She also made the decision to shoot the outside shots in pretty sunrise light, she knew it would elevate the beauty of the photos. And it also negated the need for a large crew, allowing her, digitech, assist and client to nimbly respond to an active work environment. Choosing interior locations with a lot of natural light also allowed her to capture a wide variety of images in a half day.

For the two apartment communities she worked with the client to cast talent, create a shot list, and capture everything from outdoor activities to indoor living. In the end the client was very happy with the breadth of images captured, and said “These look great! The team likes how the photos turned out. Thank you Amy"

check out more of amy's work
April 1, 2025
✨ Lincoln Durham - 3D Character Design + Animation - Rolling Loud Music Festival ✨ Lincoln Durham created this dynamic sizzle reel showcasing some of the 2D and 3D animations he developed for the Rolling Loud Music Festival across various cities, in collaboration with Zellus. These animations were primarily used for social media promotions and as NFTs to further engage festival fans. The original artwork, provided by an undisclosed artist, served as still illustrations that Lincoln brought to life by adding motion and sound. For the 3D scenes, he sculpted and rigged characters inspired by the 2D illustrations, using them as a foundation to build out a story line based on direction from Zellus. Lincoln’s ability to seamlessly blend 2D and 3D animation, along with his expertise in motion and sound design, brings energy and depth to every project. His work for Rolling Loud is just one example of how he transforms static illustrations into immersive, high-impact visuals. Looking to elevate your next project with dynamic animation? Consider Lincoln for your upcoming creative needs!
March 25, 2025
Capturing Life’s Best Moments with Amy Mikler For lifestyle photographer Amy Mikler , people will always be her favorite subjects. Among them, children and seniors hold a special place in her heart. “People will always be my favorite subjects, and kids and seniors are perhaps my two favorite people groups to work with. Possibly because they share some similar characteristics,” she shares. “I never know what they will say, they know how to enjoy life's simple pleasures, and often have a quirky fashion sense. They are also unapologetically honest and learn how to laugh at themselves, which keeps the set fresh and endlessly interesting.” Having grown up surrounded by vibrant, full-of-life relatives, Amy understands that aging doesn’t mean slowing down. A few years ago, she put this belief into action with a “golden years” test shoot, built around the idea that laughter is a lifelong necessity. The result? A high-energy, joy-filled session where seniors enthusiastically took on cannonballs, dancing, and even water fights. “I’m not sure who laughed more—me or them,” Amy recalls.
March 18, 2025
Weaving History and Storytelling into Every Brushstroke Eric Cash’s work is defined by meticulous attention to detail, a deep understanding of history and culture, and an ability to weave personal narratives into each piece. His art invites viewers to explore rich stories and unique visual experiences, blending technical expertise with a genuine passion for storytelling. With this approach, Eric brings a distinctive and thoughtful style to every project, making him a fantastic resource for original commercial work. The painting Sunday Night (60” x 48 1/2”) captures a typical American family watching the Beatles' first appearance on The Ed Sullivan Show on February 9, 1964. The scene includes a mother, father, two girls (one visiting), and a younger brother, each with distinct characteristics that hint at their roles and reactions to the historic event. The visiting girl is holding a Meet the Beatles album and a Life magazine spread, while the brother is trying to filter out the girls' excitement with his hand over his ear. The father, uninterested, waits for "real talent" to appear, and the mother seems unsure, reflecting the general adult sentiment at the time. The artist draws from personal experience and memories, incorporating items like his mother's sewing basket and grandmother's tension lamp as personal Easter eggs within the painting. The TV guide and props, like Anacin and Kent cigarettes, help tell the dad’s story, with subtle nods to the 1964 cultural context. A Mercury mission headline is included in the background to tie in real-world events from that day.