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AMY MIKLER + CACHE CREEK CASINO

July 11, 2023

TRG and Cache Creek Casino approached Amy Mikler about a social media rebrand, with concepts that included motion, stills and drone, and subjects that ranged from people jumping on beds to stop motion sushi grabbing. The idea was to build upon the asset library Amy and TRG created a couple years ago of the resorts luxurious new tower, menu and resort amenities. This time around the idea was to capture dynamic dishes with motion, lifestyle with energy, and the beauty of the surroundings with drone footage over 2 days with 10 talent.  

Amy and her team needed to arrive with a defined pre-scout schedule so resort could plan for closures, and being an hour away from any meaningful grip supplies, they needed to anticipate and arrive on property with any possible gear needed. So lots of web sleuthing to find images of key locations for scheduling and traveling with things like a drinks tray rigged with a video camera attachment for navigating the casino floor, to black tablecloths and dishes so white smoke wouldn’t be lost against white plate and tablecloth, and large light blocking fabrics for reducing window light for the nighttime dining shots.  


We asked Amy to share her thoughts on this project, she said "with drone, motion, and stills change ups and an aggressive shot list at an expansive resort we hustled our way through two and a half days of shooting, and had a blast along the way!"

check out more of amy's work
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Capturing Life’s Best Moments with Amy Mikler For lifestyle photographer Amy Mikler , people will always be her favorite subjects. Among them, children and seniors hold a special place in her heart. “People will always be my favorite subjects, and kids and seniors are perhaps my two favorite people groups to work with. Possibly because they share some similar characteristics,” she shares. “I never know what they will say, they know how to enjoy life's simple pleasures, and often have a quirky fashion sense. They are also unapologetically honest and learn how to laugh at themselves, which keeps the set fresh and endlessly interesting.” Having grown up surrounded by vibrant, full-of-life relatives, Amy understands that aging doesn’t mean slowing down. A few years ago, she put this belief into action with a “golden years” test shoot, built around the idea that laughter is a lifelong necessity. The result? A high-energy, joy-filled session where seniors enthusiastically took on cannonballs, dancing, and even water fights. “I’m not sure who laughed more—me or them,” Amy recalls.
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Weaving History and Storytelling into Every Brushstroke Eric Cash’s work is defined by meticulous attention to detail, a deep understanding of history and culture, and an ability to weave personal narratives into each piece. His art invites viewers to explore rich stories and unique visual experiences, blending technical expertise with a genuine passion for storytelling. With this approach, Eric brings a distinctive and thoughtful style to every project, making him a fantastic resource for original commercial work. The painting Sunday Night (60” x 48 1/2”) captures a typical American family watching the Beatles' first appearance on The Ed Sullivan Show on February 9, 1964. The scene includes a mother, father, two girls (one visiting), and a younger brother, each with distinct characteristics that hint at their roles and reactions to the historic event. The visiting girl is holding a Meet the Beatles album and a Life magazine spread, while the brother is trying to filter out the girls' excitement with his hand over his ear. The father, uninterested, waits for "real talent" to appear, and the mother seems unsure, reflecting the general adult sentiment at the time. The artist draws from personal experience and memories, incorporating items like his mother's sewing basket and grandmother's tension lamp as personal Easter eggs within the painting. The TV guide and props, like Anacin and Kent cigarettes, help tell the dad’s story, with subtle nods to the 1964 cultural context. A Mercury mission headline is included in the background to tie in real-world events from that day.
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🏈 Bringing the NFL Logo to Life in 3D: Lincoln Durham’s Creative Process 🏈 When TracyLocke, Frito-Lay, and the NFL needed a 3D logo that was both highly textured and fully editable, they knew exactly who to call - Lincoln Durham . His challenge? Take a designed logo and turn it into a dynamic 3D masterpiece that could be easily customized and animated. Lincoln used Cinema 4D and Illustrator to create the logo, building every shape with live extruded vector elements. This meant that adjusting depth, bevels, or even switching to a Spanish version was a breeze. To make the logo pop, Lincoln tapped into Redshift inside Cinema 4D, adding realistic camera bokeh and lens streaks. But the real showstopper? The lightning. Created from vector shapes and textured to act as independent light sources, it gave the logo an electrifying presence. Originally, all the elements were locked within the logo, but Lincoln later split them up for easier positing. This made edits and modifications smoother, ensuring the final product met every creative demand without a hitch. Lincoln’s ability to merge technical precision with creative flair turned this NFL logo into a standout piece. At Those 3 Reps, we’re all about celebrating talent that takes branding to the next level. Need a show-stopping 3D design? Let’s make it happen!
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