Those 3 Reps connected Texas Medicine with illustrator James Nelson for a cover that had to do a lot of heavy lifting. Here's how it came together.

When TRG Agency tapped Amy Mikler to shoot the Swensons campaign in Ohio, the ask was pretty specific. Make it feel real, but make it work. That's a harder brief than it sounds, because most photographers can do one or the other. Amy did both. The images came back warm and genuinely lived-in, the kind where you can't quite tell where the direction ended and the moment began, which is exactly the point. If you're building a campaign around real people doing real things and you need the images to actually land, that's Amy's territory.